Grande First to Launch Robust Music Platform Available on TiVo® Devices
December 12, 2016 (San Marcos, Texas) – It’s bold, it’s hip and it’s easy to use. It’s the “New Music Choice,” a brand new, enhanced next generation of Music Choice, the #1 music provider on television that now combines audio and video on the same platform enabling consumers to access multiple genres and decades of music with content including today’s top artists.
Grande’s customers are among the first to experience the “New Music Choice” service that combines 75 commercial-free audio channels and 25 video channels with access to 20,000+ music videos and exclusive content on the same platform at no additional cost.
Customers can access two times the number of music audio channels and 20 times the number of music videos from one place on their TiVo set-top box and watch on the biggest screen in their home. This marks the first time a programmer has offered this robust of an audio and music video content library for TV; a big bonus for consumers seeking to enjoy and discover music.
This new service, exclusive to Grande customers, can be accessed simply by tuning directly to a channel or through TiVo’s main menu to launch the app. Grande customers who have a TiVo set-top box can find the “New Music Choice” on channel 752. Grande customers can also access through TiVo’s main menu by going to TiVo Central® and selecting Music & Photos, then Music Choice. For example, when listening to Rihanna on “Hit List,” the consumer will see images of the videos that are available from her robust catalog and exclusive pieces from the Music Choice archives, allowing the consumer to seamlessly move from a Rihanna audio experience into her music videos.
“It’s been a great year for Grande customers, integrating HBOGO and Hulu on our TiVo set-top boxes, offering more On Demand choices, and now the new and improved Music Choice app on TiVo,” said Matt Rohre, senior vice president of operations and general manager for Grande Communications. “Music Choice will offer our customers an unbelievable variety of tunes and music videos alongside a best-in-class user interface with TiVo. Grande is continually redefining the customer experience with the latest trends and newest technology.”
Music Choice’s audio channels are some of the most popular digital radio stations in the country, with curated music content hand-picked by a team of skilled programmers. Music Choice On Demand is the #1 Free On Demand service and Music Choice Music Channels reach a vast, diverse audience that is larger than most cable networks.
This roll out is part Grande’s and Music Choice’s ongoing commitment to bring its customers the best in entertainment. For additional information and see how it works, visit the New Music Choice Video.
Principal at Giant Noise