News and Press Releases

Grande Communications Presents the 42nd Annual Alamo Heights Chamber Of Commerce Holiday Parade and Fun Run

Event to Benefit the Elf Louise Christmas Project - Saturday, November 23, 2019 - Registration is now open


Grande Communications, an award-winning locally based broadband communications company offering internet, TV and phone services, is set to again sponsor the Alamo Heights Chamber of Commerce’s 42nd annual Holiday Parade on Saturday, November 23. New to this year, the parade is changing routes and will feature a Fun Run. Both the Parade and Fun Run will begin at Alamo Heights High School, proceed across Broadway Street along Castano Avenue, and end at the intersection of Alamo Heights Boulevard and Argo Avenue.

The Holiday Parade and Fun Run will bring together neighbors in the community for the city’s biggest annual get-together to help raise funds for the Elf Louise Christmas Project, a nonprofit charity that brings Christmas to children in need. This event features a scenic .9-Mile course with holiday cookie aid stations, water stations, a champagne first aid station, and a holiday party at the end that would make Santa proud. Activities at the kid-friendly party following the Parade and Fun Run will include a Moon Bounce, music, food, and more. Grande is the host of the after-Parade party and will be cooking up barbeque treats. Everyone is welcome to the after-party in the parking lot of the Alamo Heights Pool.

Several beloved local companies and organizations across the city will be participating in the parade with their own floats. Last year’s parade held a crowd of over 1,500 and showcased 40 floats and other entrants. Previous parade participants have included several Girl Scout Troops, Girls on the Run, and the 2019 Fiesta Queen.

Community members are encouraged to register for the Fun Run and attend the celebration following the parade. For more information and to register, please visit


Saturday, November 23, 2019
The Fun Run will start at 5:30 p.m. and will be followed immediately by the parade


The starting point will be at the Alamo Heights High School (6900 Broadway St.) parking lot at the corner of E Castano Avenue and Broadway Street, and it ends at the intersection of Alamo Height Boulevard and Argo Avenue. The after-parade party will be in the parking lot of the Alamo Heights Pool.

Registration is now open

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Grande Communications is an award-winning locally based broadband communications company that offers a full suite of internet, TV, and phone services for residential and business customers through its state-of-the-art, high-capacity, hybrid fiber-optic network. Since its launch 18 years ago, Grande has offered Texans a real choice in entertainment and communications services. Grande delivers fast Gig internet up to 940Mbps, and is backed by outstanding local customer and technical support. In fact, Grande has been named PCMag 2019 Readers’ Choice Award winner for best internet service provider (ISP) in the United States. Grande serves the following communities: Austin, San Antonio, Dallas, San Marcos, Corpus Christi (including Calallen and Anaville), Midland, Odessa, Greater Temple and Waco. For more information, visit, like Grande Communications on Facebook, or follow @grandecom on Twitter.