FEBRUARY 19, 2014 — A state-of-the-art scoreboard now lights the base paths at the Little Elm Independent School District softball field. Sandra Howell, LEISD athletic director, said the new board is top-of-the-line. “I’ve been the athletic director for a long time, and I’ve seen a lot of scoreboards, and this one is near the top of the list,” she said. The board is a Fairplay style unit lit by LED lights instead of regular, twist-on light bulbs that most high school baseball and softball fields use.
Howell said that Grande Communications, which donated 100 percent of the funds to install the board, will be the main advertiser on the unit for the lifetime of the scoreboard. “Most projects or installations of this magnitude take one, two or three different donations from different companies to make it possible,” she said. “In this case, Grande stepped up to the plate and donated everything. It was wonderful working with them.”
The Lady Lobos softball team has already played two games on the field under the lights of the new board, Howell said. Matt Rohre, vice president of retail for Grande, said it was an easy decision to partner with Little Elm ISD on the project. “We really care about our relationship with the town of Little Elm and the Little Elm school district,” he said. “At Grande, we like to be connected with the community, and we have several employees that actually live in Little Elm. We want people to associate Little Elm with Grande.” Rohre added that, since several electronic signs around Little Elm are courtesy of Grande, it was important to advertise their business with the school district. “We’ve always been happy with our relationship with Little Elm, and we will continue to be partners with town officials,” he said. The new Little Elm ISD scoreboard on the Lady Lobos softball field, courtesy of Grande Communications, is lit completely by LED lights.