Moving Beyond Customer Satisfaction: What Drives Growth Is The Overall Experience

While it’s true that customer retention is easier (and less expensive) than customer acquisition, a lot of businesses nonetheless focus their energies on attracting new clientele. In addition to business development efforts, though, it’s imperative to dedicate resources to keep the customers you have pleased and coming back for more. One way to do this is by altering your emphasis away from simple happiness and instead creating a phenomenal end-to-end experience for your customer.

In Grow Your Business By Shifting From Customer Satisfaction To Customer Experience you'll learn through real-world examples how your business can:

  • Avoid pitfalls in your journey from customer satisfaction to customer experience while growing your business.
  • Shift employee thinking from reactive to proactive to anticipate customer needs in a digital economy.
  • Implement best practices for delivering a great overall customer experience – from discovery to purchase to customers retention.

Download the white paper to learn how you can transform your business by creating a satisfying end-to-end experience in which customers want to return, whether your business is digital or brick and mortar.

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