Even small disasters that cause businesses to suspend operations for three days or more can trigger an exodus of customers that can be fatal. Our white paper, IT Disaster Recovery Planning: Essential to Business Survival, provides valuable insight to enable quick recovery from an unexpected interruption to the IT side of business operations.
While it’s true that customer retention is easier (and less expensive) than customer acquisition, a lot of businesses nonetheless focus their energies on attracting new clientele. In addition to business development efforts, though, it’s imperative to dedicate resources to keep the customers you have pleased and coming back for more.
Understanding the motivations that drive the two dominant demographic groups and how they interact with technology greatly impacts the success of any business. Tailoring your message and its format to your intended target audience is the best way to capture attention.