What’s one lesson you can learn from Blockbuster and Borders? How important it is to hit the ground running when it comes to implementing a digital plan. They were two major enterprises that got off to a late start on the journey to digital transformation. According to Wired and multiple others sources, this failure to adapt is a key reason these market leaders were dethroned.
Virtually every industry—not just retail—is undergoing a digital revolution. Whether you’re in healthcare or electronics, manufacturing or banking, consumer goods or insurance, transformative technology continues to rapidly evolve, forcing changes to business models and processes, and keeping IT teams in a constant game of catch up.
The disruption is massive...but so is the opportunity.
Businesses are embracing new digital technologies to bring products to market, reshape their value propositions, and revolutionize the workflow within their organizations.
How about your business? Do you have a clear digital strategy? Are you taking proactive steps to incorporate new technologies or are you still reliant on legacy systems? We understand the path to digital transformation can be a bumpy one, but it’s also a necessary journey if you want to stay competitive in a digital-first world.
Here are three ways that making the digital transformation will pay immediate dividends to your business:
Smooth Workflow: Make the workday go faster
Digital transformation means workplace transformation. For instance, Enterprise Resource Planning (ERP) systems help you manage everything from inventory control to supply chain management to shipping. Accountants can use real-time data as actionable information, getting the jump on competitors still relying on after-the-fact reports. HR departments can simply scan and store documents using cloud-based software, eliminating the need for slow, paper-based processes. A digitized business improves your company’s efficiency, drives down costs, and accelerates responsiveness—internally and externally. (And makes some trees happy in the process).
Happy Employees: Give power to the people
Digitization in the workforce isn’t just about productivity and efficiency. It’s about culture. Employees (especially millennials) expect their workplace to provide the same level of technology they use in their personal lives. Utilizing Artificial intelligence (AI) and the Internet of Things (IoT) make for a more compelling employee experience and simpler ways for team members and managers to share and collaborate through file-sharing platforms such as Google docs or Dropbox, or project management tools like Basecamp. And cloud-based communication systems offer your employees more flexibility and freedom, allowing them to access your company’s phone network from any device—in the office, at home or when traveling on business. Simply put, digitization leads to a more enjoyable and dynamic work experience, and ultimately results in better retention.
Satisfied Customers: Get engaged
Digital transformation is reinventing the customer experience on both sides of the virtual counter. LiveChat has revolutionized customer service, allowing you to provide service in seconds (and rescue customers from on-hold muzak). Point-of-sale apps and mobile ordering services shorten the morning commute, allowing you to walk in, pick up your favorite coffee and walk out. And through marketing automation, you can tailor communications that are specific to your customers’ needs. Whether your business services the B2B or B2C markets, going digital helps you put the customer first, with greater engagement and delivery of services they didn’t even know they wanted until you gave it to them.
Ready to digitally transform your company? The Grande Business team can help you get there. Backed by a team of experts, our solutions help minimize the complexities and anxieties, and eliminate the difficulties associated with managing critical network, hardware, software and security solutions.
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