Grow Your Email List

4 ways to make your email list blossom

We’ve all witnessed the good, the bad, and the ugly of outdoor gardens. With a little care and nurturing, they can boost your home’s curb appeal. Ignored, they can actually devalue your property (and anger your neighbors, but that’s not what we’re here to talk about).

Just like a garden, your company’s email list won’t bloom by itself. A study by Marketing Sherpas reveals that B2B data decay occurs at a rate of 2.1% a month—that’s 22.5% a year—due to opt-outs, abandoned email accounts and other factors. You must constantly tend to your database in order to keep it alive and thriving. To that end, we offer the following tips...they may not do much for your relationship with your neighbors, but they can work wonders for your contact list!

1. Make your website your garden bed

Driving traffic to your website is key to gathering email addresses, but once those visitors arrive, you need to point them in the right direction. Make sure your website sign-up form is easy to find. Have a call to action on virtually every page, making it simple for them to subscribe.

Inbound marketing is also a great way to turn web traffic into qualified leads. You can do this with strong, gated content, from white papers to guides to videos.

2. Feed it with nourishing social media marketing strategies

Any lead-gen offer you have, whether it’s a new ebook, video, infographic or promotional offer, make sure your followers on Twitter, Facebook, Pinterest, Google+ and LinkedIn know about it. And if the content you’re inviting them to check out isn’t gated, make certain there’s a CTA on the webpage you’re sending them to so that they can subscribe.

Also, take another look at your social media pages. Have you provided a link yet for visitors to join your email list? If not, add one.

3. Expose it to bright live events

Email lists aren’t just a collection of leads. They’re an assembly of human beings...who like to interact...and engage. Get it front of the people by sponsoring an event, by hosting a webinar, or simply by taking part in networking opportunities. Collecting business cards is still a powerful way to form business connections and turn that human interaction into a new subscriber.

4. Sprinkle it with promotions

Posting an informative white paper might get a visitor to submit their email, but offering a prize reward will get them excited to do it. Online contests and sweepstakes are fantastic ways to engage with your audience in a fun and super-beneficial way...especially when you make it interesting enough that they want to share it with friends. Consider your business and think of the right contest and prize is makes sense, then use social media to spread the word!

And don’t forget to tap into your existing email list as well via eblasts: A promotion is a great excuse to reinvigorate a stale email list with an opt-in campaign or to encourage your database to “invite a friend” to gather new email addresses.

Are you looking for a trusted, technology partner? Grande has the resources to help you connect to your current and potential contacts with our full suite of communications services for small and mid-sized businesses.

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