News and Press Releases

GRANDE COMMUNICATIONS ADDS NETFLIX TO LINEUP

April 30, 2014 — Grande Communications customers in Odessa should see Netflix’s Internet video service join their programming lineup by the end of next month. Grande was one of three small cable-TV providers in the US to enter an agreement with Netflix to give the Netflix subscription service a channel on TiVo boxes that the companies provide customers, announced on Friday. The other companies were Atlantic Broadband and RCN Telecom Services, which scheduled Netflix to debut on their lineup Monday before expanding to Grande by the end of May.

Odessa Grande Customers will still have to open a Netflix account through the company's website or mobile application. Atlantic is trying to make that process easier by offering a way to sign up on the TV screen. The three cable-TV services together represent a small piece of the cable-TV market about 820,000 subscribers in nine states and Washington D.C – but the deal is still a milestone for Netflix as company official try to make its Internet video service more like premium channels such as HBO and Showtime. Netflix already had landed spots on the cable-TV boxes of services in England, Denmark and Sweden, but hadn't been able to make similar inroads in the U.S. until now. The company's nearly 36 million U.S. subscribers typically have to buy a separate device, such as video game console or a player from Roku or Apple Inc., if they want to stream video on to their TVs.

That method usually requires a separate remote and an additional step to flip over to a different TV input to see the picture. Now, Netflix will be like any other channel on the cable-TV dial except that it relies on a high-speed Internet connection to deliver its video. Grande Communications is also rolling out a speed upgrade for Odessa customers, according to a news release from the company. Beginning May 14, Odessa residential Internet customers on older upgrades will receive a speed upgrade at no additional charge. Odessa customers with Internet service below 15 megabits per second will automatically be upgraded to 15 megabits per second, the release stated. Odessa American www.oaoa.com

Media Contact

Elaine Garza
Principal at Giant Noise
Publicrelations@mygrande.com

(512) 382-9017