AUSTIN, TX, July 30, 2013 - Grande Communications Inc. of San Marcos has signed an agreement with the University of Texas to become the official cable provider of the school’s athletics department.
Grande declined to disclose the financial terms of the multi-year deal.
The company will provide equipment and cable service to all UT athletic facilities and become a sponsor of the Neighborhood Longhorns Program that provides mentoring and educational opportunities to middle school students in Austin. In addition, Grande has many opportunities in the UT athletics facilities for signage, logo placement, print materials and placement of 30-second TV spots.
The deal has no impact on the Longhorn Network, UT’s ESPN-produced sports network, though Grande was the first Austin-area cable provider to carry the channel.
Staff Writer - Austin Business Journal
@ 2013 American City Business Journals
Principal at Giant Noise