Analog To Digital Conversion – Frequently Asked Questions

WHAT IS THE DIFFERENCE BETWEEN AN ANALOG TV TRANSMISSION AND A DIGITAL TV TRANSMISSION? 

Analog TV transmits programming using a radio frequency. Analog transmissions are prone to fading, interference and “snow” because the signal degrades over longer distances.  

Digital TV is new and advanced technology. A digital broadcast converts the programming into a stream the same way that computers store information in data files. Digital signals don’t weaken over distance as analog signals do. There is no fuzziness, snow or fading in the picture caused by interference. 

WHY ELIMINATE ANALOG CHANNELS 

  • An all-digital lineup provides customers with the clearest picture and best sound quality possible.
  • Each analog channel takes the space of three to four HD channels and up to 12 digital networks. Going all-digital adds capacity to our network and allows for more channel availability.
  • Switching frees up the necessary bandwidth to offer faster Internet speeds. Grande offers the fastest Internet available in all of our markets. 

ARE OTHER TV SERVICE PROVIDERS ALSO GETTING RID OF ANALOG CHANNELS?

Yes. In the cable TV industry and across the U.S., virtually all cable companies are dropping analog channel carriage. It is a necessary prerequisite to offering more HD channels and faster Internet speeds. 

SO WHAT EXACTLY IS AN “ANALOG-TO-DIGITAL” CONVERSION?

Grande customers are currently getting two versions (both analog and digital) of each of the impacted channels. This is called “digital simulcast.” When we convert an analog channel to digital, we are simply dropping the analog version of the channel but keeping the digital version. We aren’t dropping the programming or the network altogether. It will remain in our channel line-up. We are just no longer providing these channels in an analog format.

HOW WILL THIS AFFECT ME?

Customers with a digital TV or HDTV without a box can still receive basic-only local broadcast channels (ABC, NBC, CBS, FOX, etc.) but channel numbers will be different. View the channel guide that lists channel numbers.

Note that channel numbers may vary by television set brand and age.  

Using a set-top box is highly recommended as basic-only broadcast channel numbers will be the same regardless of television brand and age, and it will provide a guide and a simpler TV-watching experience. Customers with a non-digital television will require a set-top box to continue receiving any channels.

WHAT ACTION MUST I TAKE?

If you have a digital set-top box connected to all your TVs today, then no action is needed. However, if you have TVs in your house not currently connected to a digital set-top box, then you will need to pick up additional boxes for each TV that you would like connected to Grande service (each box is $2.50 per month). Getting the equipment you need is easy. Simply visit our retail center at the address listed below to sign up for Grande service and pick up your equipment and installation instructions.

Grande Communications Retail Center:          

8 E Barton Ave, Temple, TX 76501

Hours:                                                                                          

Monday-Friday 9:00am-5:00pm

Saturday 9:00am-1:00pm

Telephone Number:                                                        

855-358-7900